OVERLY DIRECT *SPORTS*PERSON
DIRECTV
"Travis Kelce gets delightfully disdainful in funny work breaking today from DIRECTV."
~ Muse by Clios
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"Travis Kelce gets delightfully disdainful in funny work breaking today from DIRECTV." ~ Muse by Clios 🗞️
YOU’RE still DOING TV WRONG.
Our Overly Direct Spokesperson gave us a direct tone of voice no other brand could own. To reimagine the campaign into football season, we drafted the NFL’s biggest star as our Overly Direct *Sports*person.
Mike and Travis actually share a suit size (and a pretty broad sense of humor, if we’re being honest) — so wardrobe was a breeze on this one.
Made with Dylan Cimo and Jono Moore at TBWA\Chiat\Day LA