GET YOUR TV TOGETHER
DIRECTV
"You Ever Notice How Serena Williams Turns the Woman in This DIRECTV Commercial Gay?"
~ autostraddle
🗞️
"You Ever Notice How Serena Williams Turns the Woman in This DIRECTV Commercial Gay?" ~ autostraddle 🗞️
GET YOUR TV TOGETHER.
DIRECTV was transitioning from a satellite brand of yore into a modern provider that seamlessly blended on-demand and live content. So, we created a new brand platform that did the same. Get Your TV Together saw the best of live and on-demand content come together in a series of unforgettable and unexpected mashups starring Serena Williams.
Serena and Mike were locked in on this one — they had a kind of stoic, ‘lonely at the top’ rapport going that was really fun to watch. Serena did keep asking us for bottled water, and Mike never corrected her, but we didn’t mind.
Made with Ariel Abramovici and Bruno Acanfora at TBWA\Chiat\Day LA