OVERLY DIRECT SPOKESPERSON
DIRECTV
"Brian Cox is telling unreliable cable providers to 'fuck off'."
~ Indiewire
🗞️
"Brian Cox is telling unreliable cable providers to 'fuck off'." ~ Indiewire 🗞️
YOU’RE DOING TV WRONG.
To establish DIRECTV as the premium television provider, we set out to tell the world all the ways they were doing TV wrong, directly. To do so, we employed the most direct personality in television, Brian Cox, right in time for the premiere of Succession’s final season.
Michael Jordan has also never been afraid to “tell it like it is,” so when he says this one has a “great creative insight,” you know it’s true!
Made with Josh DiMarcantonio at TBWA\Chiat\Day LA