NOTHING ON YOUR ROOF
DIRECTV
"George Kittle goes as bald as a satellite-free roof for DIRECTV."
~ Ad Age
🗞️
"George Kittle goes as bald as a satellite-free roof for DIRECTV." ~ Ad Age 🗞️
IT’S A METAPHOR.
We got NFL star George Kittle to shave his typically luscious mane to tell the world that with satellite-free DIRECTV, you can stream football all season long with nothing on your roof.
We kind of had to tiptoe around Michael on this one for obvious reasons.
We even made signed footbald helmets fans could win, which were a big hit with Pat McAfee.
Made with Lex Singer and Laura Dickie at TBWA\Chiat\Day LA