SHARE SOMETHING AWESOME
RED BARON
PIZZA IS MEANT TO BE SHARED.
Red Baron was known primarily for lonely, single-serve French bread pizzas, but they had so much more to give. To bring attention to their full portfolio, we created a platform that focused on shareability — and elevated pizza to the same heights as some of the greatest moments we share in life (because that’s where it belongs).
On set, Michael would not stop telling the clients about the time he ate “poisoned” pizza before his decisive game against the Utah Jazz (series tied 2-2 ). We tried to tell him that this wasn’t really the time or the vibe, but things turned out pretty well, regardless.
Made with Greg Ballif and Sumner Mahaffey at TBWA\Chiat\Day LA